Central Orbit / China Skincare
From manufacturerto customer in China.
Central Orbit provides turnkey market-entry and operating services for overseas skincare brands entering China or developing their existing presence. We manage the work across regulatory processes, logistics, online stores, marketing and ongoing operations.
The full service
End-to-end China operations
Our scope spans the commercial, operational and administrative work involved in getting skincare products from their manufacturer to customers—and supporting the brand's ongoing online business.
Market assessment and commercial strategy
Assess priority skincare products, competing brands, price positioning, consumers and online channels. Define a commercial model and market-entry or growth priorities for China.
Regulatory work and product approvals
Manage and coordinate the applicable product registration or notification process, testing, documentation, ingredient and claims checks, labeling, submissions and regulatory approvals with qualified local specialists and authorities.
International logistics and customer fulfillment
Manage freight coordination, import and customs processes, warehouse arrangements, inventory, domestic distribution, consumer order fulfillment, deliveries and returns—from the manufacturer's dispatch to the customer.
Online stores and platform management
Set up and operate the agreed brand storefronts and e-commerce channels, including online marketplaces and relevant social-commerce platforms. Manage product listings, merchandising, pricing implementation, stock availability, orders, platform administration and store performance.
Platform promotion, campaigns and KOLs
Plan and execute platform promotions and digital marketing campaigns, including seasonal events, content localization, influencer and KOL/KOC collaborations, paid media coordination and campaign performance reporting.
Online presence and customer relationships
Manage the brand's agreed digital presence in China, including official brand content, social-platform activity, community interactions, customer service, ratings, reviews, consumer engagement and repeat-purchase programs.
Tax, reporting and regulatory compliance
Oversee the tax, accounting, regulatory reporting and continuing compliance work required by the agreed operating structure, coordinating filings and specialist work with appropriately qualified local service providers.
Ongoing operations and commercial growth
Coordinate local service providers and day-to-day delivery, monitor commercial and operational indicators, report to the brand and adjust channel, campaign, inventory and growth priorities over time.
Our operating model
The brand retains ownership.
The brand owns its products, trademarks, online stores and commercial assets. Central Orbit manages the China operation on its behalf, from regulatory work and logistics to sales platforms, campaigns and day-to-day customer operations. Central Orbit is a service provider, not a distributor.